moomah
Monday, October 26, 2009 
Have you ever come across a concept and felt tinges of pain in you heart that you didn't come up with it? What I'm feeling is a bit more than a tinge and it's over moomah, in Tribeca. If I'm not genius enough to create this space, I'd settle for living near it.
The brain child of Tracey Stewart (Jon Stewart's wife!), this multi-purpose destination is a kid friendly space like no other. I just wrote to inquire about franchise opportunities and no, I'm not kidding. Doesn't ever city deserve such a wonderland?
This is "Supertryer", moomah's mascot. He has an assortment of ways to encourage young and old to try new things. Here you find him enjoying afternoon tea.
And don't even get me started on their logos, branding and materials. Really phenomenal.
See more of moomah here.
{all images via moomah, Design*Sponge and Apartment One}
Reader Comments (15)
It hurts so good, right?!? Just about two hours ago I was literally gushing to my husband about this place. GUSHING. I'm on their email list and just received the most recent Halloween edition and I want to go sooooo badly. Um, I mean I want to take my kiddos so badly. ;0)
This concept (and execution) is out of this world phenomenal. Period.
I just found your blog (I don't remember where I was linked here from). I love it, thanks for writing such a beautiful blog!
And this place looks absolutely stunningly amazing! My kids would love it.
This place is wonderful. I would love to have such an oasis here. What a wonderful place. Thanks for posting about it.
ann
so delightful.. thanks for spreading the word!
Oh. My. Goodness. Oh my gosh. I think my brain just exploded a little. This is what I want my LIFE to be like!
Does anyone have any idea who did their fantastic design and branding?
OMG - I want that cow picture!
Reason enough to fly to NYC.
there was an article on this place in cookie mag. I am so happy I get to see more. I so want to go!
this is one of the greatest things I have seen in a long time!!! Love . love, love it!!!
I almost can't believe this is real. I want to move into these pictures.
And do you suppose Jon will hang out there? That just seals the deal.
wow, it's incredible. childhood as it should be. i need to move to NY.
This place looks amazing. I love Super Tryer and those old school house chairs.
Lovin' it.
I am a Designer and I also teach art. THis peak has inspired me to beautify my art room and to visit Moomah as well.
I saw an article about moomah in Cookie mag and I was SO incredibly inspired and jealous that I hadn't thought of it. I would love to run something like it here. Awesome.
It is gorgeous, Emily. And I love the idea of you starting a spot like this in Texas!
This place looks amazing! Thanks for sharing. I found your blog through another site, but I forgot the site I came from. Anyway, you are now saved to my favorites!
Take care.